Countries that can successfully leverage their national power are able to affect the behavior of other political actors. Toward this end, the Chinese government has developed top-down strategies designed to enhance its soft power.
Public opinion toward China can influence a country’s foreign policy orientation. Polling data is an important means of understanding these perceptions and tracing their long-term influence on international politics.
Inbound and outbound tourism trends shed light on China’s global appeal and how the Chinese government cultivates its soft power. Tourism has been used by China as a political tool to further its interests and expand its influence.