Power is traditionally discussed in terms of affecting outcomes within the international system through either threats or coercion. Equally important is how countries leverage their international image to persuade others to support their interests. International image is thus a critical source of state power, a conduit through which countries with high levels of prestige can convert resources into policy outcomes. Explore our featured content below to assess the sources of China’s international prestige and influence.
Inbound and outbound tourism trends shed light on China’s global appeal and how the Chinese government cultivates its soft power. Tourism has been used by China as a political tool to further its interests and expand its influence.